Wading through the vast selection of tools, questionable gurus and XHTML trickery, I find myself wondering precisely what yields the most results in search engine optimisation. Software tools and coding processes come and go one remains the most powerful, and arguably the most challenging part of search engine optimisation–the calibre of content.
I use S.E.O. loosely for instance since the power of hosting quality content does not only affect your site or site’s performance in search engines, chances are it will catch the attention of an audience, and maintain that audience returning for new information again and again. This faithful audience may also offer some ‘link adore’ by connecting to your article from within their sites or their social media profiles (Twitter, Facebook, Blogger etc.. .). Each one of these is genuine, legitimate, legitimate links which help build a robust and accurate profile of your website or website in search engines.
It is common among Digital marketers to preach that Google loves blogs and sites that are updated regularly with fresh content. Nonetheless, it leaves the user to choose whether the information is helpful and engaging.
Be careful to make sure, however, that the content you upgrade your website or blog with is useful, engaging, enlightening and most of all, applicable! Only buying links from link farms or incorporating insignificant content will probably alienate your audience and it will be harder for search platforms to determine the specific nature of the information.
Google aims to rid the web of useless articles and provide the consumer with the most relevant information for their query. And you need to look at the changes Google has implemented in their closely-guarded ‘secret’ algorithm to determine in which direction the research and optimisation sector is moving.
Many years ago, Google might be easily manipulated using creative programming ‘modus operandi’ made to try and pull the wool over their eyes (specifically the eyes of Google’s crawlers’). Now, however, these crawlers’ set their sights on semantically coded websites and blogs, permitting them to judge the category and nature of the content efficiently. They also look for reciprocal links to sites of a similar character.