Finding the right SEO company for your online business can sometimes be a difficult task. There are many different types of SEO companies out there, each one with their own specific techniques, methods, and promises of increased traffic growth and profit. Some SEO companies will tell you that the sky is the limit, that they have no limits, and that you can get as many webpages on the first page of Google and other search engines as you want. Other SEO companies will tell you that you can’t get as high in the SERPs (search engine result pages) as you can with traditional SEO. There are black hat practices, white hat techniques, businesses that purport to perform one thing (i.e., writing SEO articles) but in fact do another, and extremely compelling SEO hacks that may actually do more harm to your brand than good.
If you’re looking for an SEO company to increase your web visibility, then the most important thing to consider is what exactly their services include and whether or not those services are going to help you achieve your desired goals. First of all, you need to ask yourself how much organic search engine traffic you are actually receiving. A true organic search engine optimization company will tell you without doubt that it is not enough. You need real, measurable growth in order to see real results.
For instance, just because you are getting high rankings in the organic results of major search engines like Yahoo, Google, and Bing doesn’t mean you are seeing new customers coming into your site. Those rankings are there to keep websites like yours down, not to attract new customers. You may be seeing increased traffic, but if that traffic is coming from outside of your primary customer base, then you haven’t really increased your sales. An SEO company should be able to provide you with numbers that back up their claims. They should be able to show you trends in ROI, otherwise known as the ROI that their services generate compared to other companies providing similar services.
A true organic SEO company will also be able to provide you with reports on their past and ongoing efforts, showing you where they have failed and which areas they have succeeded. If you already know which areas of your marketing strategy need work, then you can focus on those areas to make them better. If you don’t have a clear idea of what needs to be improved, then it is time to put together a new marketing strategy to replace or supplement what you have currently in place. A good SEO company can help you with this, as well.
Beyond the numbers, you want to pay close attention to the ratios of ROI and the ratio of revenue to expenses. If you find that your SEO efforts are lagging far behind your expectations in terms of revenue and ROI, then it may be time for a change. An organic SEO provider should be able to show you examples of their past and ongoing marketing efforts and discuss how they compare to your own, so that you can see the big picture.
You also want to look at the ratio of traffic to conversions. The higher the ratio, the more successful your organic traffic will be, but the greater the chance that someone will click on an ad and head over to a Google search page instead. Organic traffic has a higher conversion rate, but if you have very few pages one clicks, then this doesn’t mean that your website is not attracting the right type of visitors. Organic traffic just isn’t necessarily all that effective if conversions are not occurring.
Search engines, through their algorithms, keep track of all of the websites that are ranking for a given keyword. They are constantly looking for strategies and campaigns that will improve their overall picture of quality and relevancy of the information they present to their users. This is why it is so important for you and your SEO provider to work together to create and devise a strategy that will benefit both your digital marketing goals and the search engine’s goal of providing quality and popular results. You will be amazed by the difference in ROI once you begin implementing a high-quality traffic strategy with a good SEO provider.
The best strategy will be one that allows you to focus solely on increasing your search engine ranking while you build organic awareness and value. When people start to notice your content and the value behind it, the last thing that they will be concerned with is whether or not you have any traffic. Once they start coming to your site, you will be able to convert them into buyers much easier than if you were trying to push sales on them before they got there. It all starts with the right digital strategy and when you work with an SEO company that has a proven track record for providing results, then you will start seeing an increase in your traffic and ROI.