Local SEO is becoming more and more popular, especially since geographic based marketing is catching up. In the following article we shall be looking into 3 effective local SEO tips that will help you rank your business high in the search engines for your chosen keywords.
To enjoy all the benefits of local SEO then you have to take time to do the research and find good keywords you can use to optimize your site with. When you are preparing your website to rank for a certain location then you need to look a little further than simple, basic keywords. This allows you to be closer to local internet users because you are more relevant and also reduces your competition quite a bit. In most of the cases, long tail keyword phrases are the ones that you should target because here people are sure of what they want. People use these phrases, more often than not, to conduct their searches which means you might get the desired result because they are also going to be taking action.
By adding a location to these keywords, you make them even more specific. So make sure you invest enough time into keyword research and use the right tools so that you can optimize your site effectively.
If you want everyone on a local level to know about your site then you need to be open about asking for people to post reviews. You will be missing out on a lot of opportunities if you don’t use this strategy. Most sites on a local level are absolutely fine with you communicating with your customers and asking for a review. So, why shouldn’t you enjoy all the advantages of this technique?
Just take the time to request a review from your customers but do it personally. This doesn’t mean you should be going out and asking people individually. You can plaster around a simple message such as “It would be great if you can give our business a short review on Google/Yahoo local/Bing.” You should put up this message on your site, in your email signature and on your thank you page that comes up after they have gotten in touch with you or signed up for a newsletter. You will find that these reviews will bring you more customers by increasing your credibility, no matter if they are great, terrible or ugly. digital marketing
It’s actually a good idea to put your business address on every page of your site. What you’re doing is just helping people to quickly see your contact and location information. Local SEO involves much more, but these practices will help you with your site visitors. So you can put a local SEO campaign together, and then there’s more you can do to gain additional exposure on the home front. It’s one of the key reasons why you’re finding more and more businesses jumping onto the Internet to reach out to customers.