What exactly is an SEO agency? An SEO agency (or a firm) provides professional internet search engine optimization services to companies to increase their online presence and improved search engine rankings. Search engine optimization is basically a set of tactics and processes that lead to your website ranking higher on search engines such as Google, Bing, Yahoo. As we know, there are literally hundreds of millions of Internet users worldwide using search engines to locate products, information, and entertainment.
If you are a business owner, you should know that it is not sufficient to simply have a website with great content. It is equally important to optimize your site for the search engines, and this requires knowledge and application of off-page optimization techniques. In other words, you need to learn how to get more “dofollow” backlinks. Dofollow links are incoming links to your site from other sites that are related to yours.
So, what are some of the things you can do to optimize your site? The most common off-page factors which affect rankings are site speed and page content quality. Although both play a vital role in increasing your ranking position on Google and other engines such as Yahoo!, it is the site speed which often determines rankings. Google looks for how fast your pages load, how fast your graphics load, how user-friendly your site is…and then it makes its decisions based on all these factors. Thus, if you want to be ranked high by Google, you need to make sure your web pages load quickly.
Then, on the other hand, the on-page factors that play a key role in improving your rankings include: meta descriptions, headings, keywords, internal links, content, headers, alt tags, titles, keyword density, internal linking structure and page titles. All of these things contribute to improving your SERP’s rankings. It is not the content or title of your web pages which determine whether your site is listed or not, but rather the overall design and format of your web pages which will determine where they are ultimately listed on Google. So, if you want to improve your Google rankings, you need to make sure your website is properly structured and SEO friendly.
So, we already know that off-page SEO factors tactics such as optimizing your meta description and H-tags are important and necessary in improving your rankings. But what about the off-page factors like internal linking structure and page titles? How should we boost them to improve our rankings? Basically, if you want Google to list your site, you need to make sure the internal links point to your site. Google loves internal links pointing towards it.
In order to get an idea on how you can implement your off-page SEO tactics effectively, you should consult with an SEO expert. He or she will be able to assess your current rankings, suggest some possible strategies, and even tell you what your current strategy is. A good SEO analyst will be well aware of off-page tactics you can implement to further improve your ranking. He or she can also tell you which tactics are more effective than others and recommend other tactics which may not work for you.
The most important thing to keep in mind when it comes to implementing various off-page SEO tactics is that you should test them out first before you stick to a strategy. If you haven’t tested your chosen tactic, then you won’t really know whether or not it will work on Google. Test your ideas by using Google’s Analytics, looking at conversion rates, click-throughs per action and other metrics which measure your website performance. If you find that your chosen tactic doesn’t perform well on Google, then it is important to ditch it and try another tactic.
The final factor which will determine whether or not you’re SEO Agency will get you results is your SERP (search engine result page). SERP’s are the ranking your site will receive from Google based upon how many people have searched for a given key phrase. Search engines value content and therefore if you want to rank higher, it is imperative that you provide quality content. Therefore, it is very important to focus your energy on improving your SERP.